5 ways digital signage help your local business

5 Ways digital signage can help your local business

Hint: We promise it’s more than just pretty screens!

In a world filled with constant fast-moving videos on social media, grabbing someone’s attention can feel like trying to herd kittens – chaotic and unlikely! But fear not – digital signage is here to save the day, armed with its bright lights, moving images, and ninja-like ability to turn potential customers’ heads by more than 400%!

Whether you own a bustling coffee shop or a tranquil spa, here are five fun ways digital signage can give your local business that much needed boost.

1. Easily capture the attention of potential customers with digital signage

Let’s face it, most people these days have the attention span of a goldfish (sorry, goldfish) with statistics showing that the average attention span is actually only between 2.8 to 8 seconds. Enter digital signage: the shiny object that will lure them in!

Whether you’re in retail, hospitality, healthcare, or even an aesthetic clinic, a well-placed digital screen will do wonders for grabbing attention. Flashing images, tempting offers, and those oh-so-satisfying animations can make even the most distracted passerby pause for a look – and once they’re hooked, that’s half the battle won.

Visivo’s pro tip: upload quirky messages or fun animations using our easy software. Who can resist a screen that says, “Hungry?? We can hear your stomach growling from here – come on in for 2 for 1 pizza!”

2. Digital signage products for every business – and every budget

“But wait!” I hear you say, “I’m not some multi-million-pound company with a marketing budget the size of a small country?!”

Whether you need a single screen to display today’s lunch special or a full-on multimedia experience that rivals a blockbuster movie (complete with popcorn, if you’re feeling fancy), there’s a digital signage solution out there for everyone.

And the best part? Once you’ve invested, it keeps paying off!

3. More sales from digital screens than people (no offense to your staff!)

Humans are great, don’t get us wrong. But there’s something about the convenience of a screen – especially when it comes to ordering. Studies have shown that people are more likely to order 3% more per transaction (hello, upselling) simply when they’re interacting with a screen rather than a human. Maybe it’s the lack of judgement from the screen when they order extra extra large fries. No side-eye, no guilt, just more fries (and sales!)

Digital menu boards and self-order kiosks make it easier for customers to browse, order, and maybe even treat themselves to that dessert they promised they wouldn’t get. Plus, fewer mistakes, digital screens don’t mishear ‘gluten-free’ as ‘extra gluten,’ and they definitely won’t forget to add the extra guacamole!

4. Effortlessly keeps your digital signage content fresh

One of the most annoying things about traditional signage? Once it’s printed, it’s stuck in time, like last year’s calendar. But with digital signage, your content can change faster than a teenager’s fashion sense.

Want to update your lunch specials or announce a flash sale? Done.

Digital signage allows you to switch things up in real-time. You can even schedule your content to display different messages at different times of the day!

With the push of a button (or a few clicks), you can keep your customers informed, engaged, and most importantly, buying more stuff. It’s like having a virtual salesperson who never sleeps or takes a break. Efficiency at its finest.

5. It’s just plain fun – your customers will enjoy your digital displays!

Let’s be real: life is short, and your signage should be fun. Digital screens allow you to show off your brand’s personality in a way that static or text-based signs can’t. Interestingly, visuals get a HUGE 94% more views than text-based information … you can’t argue with those statistics.

Customers want to be entertained, and digital signage gives you the chance to turn a simple visit into an experience. Imagine this: your customers are waiting in line, but instead of tapping their foot impatiently, they’re laughing at a funny video or learning a quirky fact from your display. It makes the wait feel shorter, the mood lighter, and the chances of them coming back even greater.

Why you need digital signage displays

No matter what type of business you’re running, digital signage can be the secret weapon that elevates you above the competition. From capturing attention and boosting sales to making your customers laugh while they wait, there’s nothing these bright screens can’t do, well, except maybe buttering toast. But for everything else, they’ve got you covered. So go ahead, light up your space with some digital magic!