How to maximise your marketing with an image of a Southampton shopping mall front

A guide to digital signage in Southampton: how to maximise your marketing

Southampton, where the sea meets marketing opportunities! Forget traditional posters that fade faster than a summer tan, if you’re a business owner looking to stand out, then digital signage is the marketing partner you need. With a little pizzazz and some clever strategies, you can captivate your audience and improve your brand visibility all whilst making more sales. It’s a win, win, win!  

Why choose digital signage for your Southampton business? 

Let’s start with a staggering statistic: 47% of consumers admit they’ve made a purchase decision based on a digital sign. That’s right! Almost half of your potential customers could be persuaded by a well-placed screen showcasing your latest deals. Talk about making a good first impression. In the busy streets of Southampton, where foot traffic is as common as seagulls at a fish and chip shop, digital signage can cut through the noise. With bright colours and dynamic content, you can grab the attention of passers-by up to 400% more. 

Benefits of digital signage for Southampton businesses 

Versatility 

Engaging content 

Move over static, traditional posters, digital signage is the future! Holding a potential customer’s attention span is crucial, and every second counts when it comes to capturing attention. With digital signage, you can make your content unmissable, whether it’s corporate videos, animations or even social media feeds. This is a great opportunity to showcase customer testimonials or highlight community events.  

Real-time updates 

Ever missed an opportunity to inform customers about a last-minute deal? Never again with digital signage. With our simple and easy-to-use software, Visivo Connect, you can quickly update your eye-catching content in real-time and keep your audience informed and excited. 

How to maximise your digital signage 

Know your audience 

Before you start creating content, take a moment to understand your target audience. What catches their eye? Are they after deals or entertainment? Tailoring your message to meet their preferences will make a huge difference. 

Be creative 

Think outside the box! Use humour, puns, and local references to resonate with your audience. After all, who can resist a sign that says, “Our deals are more delicious than a cream tea!”? 

Strategic placement 

Location, location, location! It’s all about making sure your digital signage is seen. This is where our expert installers come in. With our help, we will advise the very best place to put your digital signage displays to make sure it will be seen by the maximum amount of people.  

Keep it simple 

While creativity is key, clarity is crucial. Ensure your message is easy to read and understand at a glance. Too much information can confuse potential customers faster than a tourist trying to navigate Southampton’s one-way system. 

Incorporate calls to action 

Don’t leave your audience guessing. Always use clear calls to action that encourage them to engage. Phrases like “Visit us today!” or “Grab your discount now!” can prompt immediate responses. 

Measuring your success 

With digital signage, you can track the effectiveness of your campaigns. Did foot traffic increase after you updated your signage? Did sales skyrocket during a specific promotion? According to recent statistics, businesses report an increase in sales of up to 30% after implementing digital signage. Performance data like this should make you want to jump onto the digital bandwagon as soon as possible. 

It’s time to make digital signage boost your business 

Overall, one thing is clear, digital signage is not just a tool; it’s a treasure trove of marketing potential. To make the most out of it, you need to keep your content engaging and your visuals eye-catching. By embracing this technology and implementing clever strategies, you can turn casual observers into loyal customers. Remember, in the world of marketing, it’s all about grabbing people’s attention quickly and providing rapid information in an engaging way. That’s what digital signage offers businesses of every industry.