Want to know the secret ingredient for your fast food restaurant?
It’s digital signage displays!
If you’re in the fast food business and still using chalkboards or faded plastic menus, it’s time to step into the 21st century and start devouring digital signage displays.
Let’s tuck into the benefits of digital signage displays…
Showcase your menu with digital signage displays
Are people struggling to make a choice looking at your static menu? Are you getting low sales on particular items that you know customers would love?
With digital signage, your menu isn’t static, it’s an opportunity to showcase your products. A customer might come in wanting a salad, but that goes right out of the window when they see a meal deal offer across a digital display. These tools are a powerful way to get customers to notice foods and for your to upsell items.
Mouthwatering visuals with digital displays
We eat with our eyes first and digital signage takes full advantage of this. A video of a slow-motion pouring of sauce over those loaded fries or crispy piece of chicken being dunked into a spicy dip… cue stomach rumbles!
Statistics have shown that by simply installing digital signage screens alone, fast food restaurants see an average sales boost of 5%. Why does this happen? The visible, high-definition images and videos make your menu more enticing to customers.
Advertise deals with digital signage
We’re British… we love a bargain! We’ve got a whole series of TV shows dedicated to hunting them (think, Bargain Hunt). We’re bargain-obsessed and digital signage knows exactly how to showcase bargains.
2-for-1 deals? Upgrade to a large meal for 20p more? Free chips with every burger? Advertise them easily with digital signage displays and see the orders start rolling in.
Fun Fact: According to Digital Signage Today, 80% of brands saw up to a 33% increase in sales when they promoted limited-time offers through digital displays. It’s like finding an extra chip in your takeaway bag – a wonderful boost to you day!
Entertain your customers with digital signage.
Digital signage isn’t just about making sales, it can also make waiting in line a little more bearable. Let’s face it, standing in line while staring at faded photos of food isn’t fun. A bright, engaging screen can entertain customers with trivia, fun facts or even mini-cooking demos starring your staff.
Interestingly, research from Retail Customer Experience shows that businesses using digital signage see a 35% decrease in perceived wait times. That’s like turning a 10-minute queue into just 6.5 entertaining minutes. It’s a win-win for customers and staff.
Upselling opportunities with digital signage
Are your customers walking into your fast food restaurant and only order a single portion of small chips? Not for long. With digital signage you can upsell easily by reminding them of all those wonderful extras they could have. Whether it’s a side of onion rings, an upgrade to a large soft drink or an ice cream for pudding, customers will be ordering those extras faster than you can say, “do you want to go large?”.
Streamline your operations and reduce costs with digital signage
Printing out new menu updates or promotional flyers takes both time and money. Digital displays eliminate the cost of printing and the need for manual updates.
According to the Digital Signage Federation, restaurants could reduce their operational costs by up to 30% annually by using digital menu boards. That’s not just pocket change; it’s enough for a brand-new fryer or an upgraded ice cream machine.
Why fast food restaurants benefit from digital signage displays
Overall, digital signage displays aren’t just there to look nice, they are a powerful tool for fast food digital marketing. They don’t just increase sales and showcase promotions with a simple upload, they can transform customer experience by making queues more enjoyable, making them want to return time and time again for an improved purchasing experience.
So, if you want your fast food restaurant to stand out on the high street from the competition, it’s time to embrace digital signage and make your menu as irresistible as your tastiest meal deal. Contact our team today to get started.